Friday, May 12, 2017

Spread the Joiy

I was so excited when I received an invite to attend the Joiy luncheon at Wish Restaurant last week. Before then, I had never heard of Joiy wine, but I was instantly blown away by the beautiful, robin's egg blue packaging the second I looked them up. The event could not have been held in a better setting. Wish has always reminded me of a rustic, British cottage, with an atmosphere that is casual, yet cute. The venue, which was already a favourite of mine, truly showcased the fun-loving, bohemian feel of the Joiy brand.

For those of you who have never heard of Joiy wine, it is a sparkling wine made up of a blend of grapes from New Zealand and Australia. When I drink wine, I prefer something that is light and fruity, which is probably why I loved the taste of Joiy from the moment I took my first sip. As I was looking at the slim and stylish cans, I realized that they really didn't even look like alcohol - which would make them the ideal drink to bring to the beach or boating at a cottage. From an environmental  and safety standpoint, the can is such a great idea because it reduces waste, as well as the risk of broken glass.

Though it tastes great on it's own, I loved the Joiy-based cocktails that were served to us. My favourite was the St. Joiy, which is a combination of Joiy, St Germain Elderflower Liqueur and lemon, served over ice. The second drink, the Aperol Joiy, was a nice twist on the classic Aperol Spritz. Sparkling wine based cocktails are my absolute favourite, so this was such a treat for me. You can find both recipes over here on the Joiy website.

The drinks went perfectly with the eclectic three course meal that was served to us. It was so hard to choose from dishes like crab cakes, wild spot prawns and smashed avocado toast, but ultimately I settled on the arugula salad, mussels (in Joiy nonetheless) and frites. I was so full by the end of the second course, that it was nearly impossible to finish my apple crumble parfait.

It was so nice getting to know the Joiy crew over lunch. They had come all the way from Australia and New Zealand to promote their drink here in Canada. To me, it makes a difference to meet the creators behind a brand, and even more of a difference when they turn out to be so warm and friendly like Joiy Director and Founder Chris Archer and his team were. My friend Jessica from Diary of a Toronto Girl (check out her blog if you haven't already heard of it!) had an amazing time and were so blessed to be a part of this lovely afternoon.

Joiy wine can be found at the LCBO and I would highly recommend giving it a shot this summer. Personally, I know I'll definitely be stocking my fridge with it. Joiy and Carlaw Communications, the co-hosts of the event, also sent us away with our very own personalized Joiy flutes. When I looked at mine, I thought it would be such a cute gift to give in a Bridesmaid box, or for a Bachelorette party. If you want to get one for yourself, or gift a friend with one, you can get one over here.

Thank you again to Joiy and Carlaw Communications for hosting such an incredible event! It's days like these that make me so happy I'm a blogger and make all the hard work worthwhile. Everyone needs an afternoon to unwind, relax and have fun, which is exactly what I got out of this day.

With love,


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